Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty Facebook page!
We help you leverage social media to achieve desired outcomes. We offer a full suite of services including consulting, corporate training, event marketing, brand development, digital web design and content marketing.
We help you tap into the power of social and new media to increase brand awareness, build and nurture communities and earn the support of loyal brand evangelists.
We help you better understand your audience, empower your employees and develop an integrated social and digital platform that works even when you’re not working.
Our strategic social media plans provide you with tactics you can implement today, not just dream about tomorrow!
Social Media Audit
Have you started your social media program but aren’t seeing results? How do you compare to competition and other leaders in your industry or niche? Do you know how to take it to the next level?
We use our proprietary methodology to conduct a comprehensive assessment to help you understand where you have opportunities for improvement, and how you stack up to your competitors and other leaders in your niche and related industries.
You receive a full detailed report inclusive of actionable recommendations you can begin executing immediately to improve your business results with an integrated approach.
We audit your current social efforts, including:
- Your social media plan, business objectives, approach, strategies and tactics.
- Social brand, social and digital platforms.
- Content marketing and editorial calendars.
- Cross-channel integration.
- Employee guidelines, policies and crisis preparedness plans.
- Contests and promotions.
- Metrics and Key Performance Indicators (KPIs)
We provide you with a written plan summarizing findings, actionable recommendations including immediate opportunities for optimization.
Social Media Strategic Plan
This is by far our most popular social business service. We’ll first complete the social media audit and then partner with you to create a fully custom social media plan that delivers real results!
We’ll help you prioritize audiences and the right social platforms to drive desired business outcomes. We’ll identify key industry influencers and develop a plan to attract and engage them.
We’ll create a content and engagement strategy that helps humanize your brand, empower employees as brand evangelists and reduce risk with crisis preparedness plans and policies.
We can even conduct focus groups with your clients, partners, executive leadership, staff to gain insights into brand perception and market needs.
We’ll select and prioritize the KPIs and a measurement system so you can continuously measure, and optimize results.
Ongoing Social Media Advice, Support and Management
The only guarantee with social media, business and life is change. Keeping up with current trends and changes can be overwhelming, even for well funded and resourced teams.
Our ongoing social media services can be as comprehensive or simple as you like. We can help your team execute or can simply be available when you have a question or get stuck. Desirably, we can manage your social media.. just sit back, relax and we will handle it.